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What to expect from the future of advocacy?


Artificial Intelligence, Advocacy 3.0 and Blockchain. These words surround the imagery of the modern lawyer and appear in many predictions about the future of law. Will robots steal jobs from lawyers? Is the justice of the future going to be totally virtual? The speculations are many and from so much trying to see years ahead, we end up not realizing that the future of the law, in fact, is now!

In recent years we have seen the technological advance and the arrival of young lawyers to the market greatly accelerate the modernization of the sector. Electronic processes and petitions, subpoenas sent by Whatsapp and the emergence of various software and applications are recent events that impact the present and give direction to the future of the profession.

How to Prepare for the Future of 4-Step Advocacy

1. Have more mobility in the routine

When did you imagine you could be in two or more places at the same time? We are not talking about parallel reality yet. But we can not fail to highlight the importance of mobile technology for the professional who wants to follow the future of law.

Systems for lawyers that work on any device with the Internet and still have complementary mobile applications – such as Astrea Mobile -, electronic process, Vade Mecum applications, electronic petitioning, instant messaging services and video calling. All this facilitates the life of the multitasking lawyer who needs to solve office activities at the airport, at the waiting time of the forum, at home and even in another city or country.

These facilities allow the operator of the Law a more flexible and less bureaucratic routine. The good news is that they must evolve year after year, bringing even more benefits to the modern lawyer. By the way, did you know that there are digital nomadic lawyers?

Remote work alone is already a big step forward for the future of advocacy, especially in more conservative offices that have begun to see this as a way to increase productivity without losing control of staff and activities. If you want to better understand how legal software allows lawyers to work from a distance, just click on this link.

2. Encourage sharing culture

For many professionals, advocacy is still seen as an environment of rivalry and high competitiveness. It is true that knowing how to get clients in the law and going after a better position in the market are premises that should not be abandoned.

But for those watching the changes that are taking place in the future of advocacy, competitiveness is more about doing a good job, developing good strategic planning, and perfecting marketing than dealing with the competing law firm or office as an enemy.

This paradigm break has contributed to the creation of communities, networks of support and networking among lawyers. In an environment where everyone wins, legal deals tend to be more successful. Meetings, meetings and events to talk about the present and the future of advocacy do not stop happening. There already exists, even legal hackathon for those who want to immerse themselves in this new moment of the area.

3. Be part of the democratization of knowledge

Have you noticed how much easier it is nowadays to find and produce useful and relevant content for lawyers? The democratization of knowledge has come to all areas thanks to the internet. And when it comes to the future of advocacy, it is a behavior that tends to grow stronger.

After all, there is a greater understanding that we can all be teachers and learners. And it is now possible to exercise this in different formats. There are people, like the lawyer Mariana Gonçalves, who contribute to the democratization of knowledge and also to the culture of sharing by publishing weekly videos for lawyers. There are professionals who prefer to share their knowledge with clients, partners and other lawyers through podcasts about law and advocacy, articles or content exclusive to social networks.

The format may vary, but the effect is usually the same. Sharing knowledge, lawyers are contributing to the future of advocacy, to market education, to training more qualified professionals and, of course, to acquiring new clients. And all this stimulates the democratization of knowledge.

4. Adopt concepts and practices from other areas

Advocacy is no longer an isolated profession. The more we think about the future of the profession, the more we realize that adding knowledge and practices in complementary areas only evolves the legal business and professional maturity of lawyers.

There are methods and concepts that were not born within the law, but which can be incorporated into the legal routine to boost results and facilitate business growth.

This is the case of horizontal management, personal marketing, entrepreneurship tips and various other topics. There are also other types of practices that work for us. This type of behavior strengthens the entrepreneurial ecosystem and increases the quality of service, as well as improving market positioning.

Conclusion

Of course, these changes we have seen were not the only ones that are happening or will happen in the future of advocacy. However, although they seem to be common situations for those who already adopt these behaviors, the practices are extremely representative for a scenario of advocacy innovation. It is through actions consolidated in the daily life that we prepare ourselves for the challenges that are to come.

The change of mental model, the famous mindset, is fundamental to follow the evolution of advocacy. We believe that we will have many new things in law and we will dedicate exclusive content to address issues such as Advocacy 3.0 and Artificial Intelligence in depth. After all, we assume that understanding the scenario is critical to effective change and positive action.

Source: Aurum

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